They are an important metric, especially for those of you who are growing your business. Pay Attention To The NumbersĮven if they’re not the most important thing, follower counts and likes matter. Although it might seem easier to buy followers, the new bots only lower your page’s credibility–who wants to visit an inactive page with tens of thousands of followers? Bots don’t like, share, or engage with your content and they’ll likely get cleaned up when Instagram does a sweep. Some influencers are underpriced and some influencers are overpriced, so it’s important to do your research.Īs always, avoid fake followers. Sponsor some of their content and ask what their rates are if they were to promote your page/products. There are tons of ways to partner with influencers and community groups–just reach out. If you’re posting thoughtful comments under relevant hashtags and content, your content is more likely to come generate likes, views, and appear in search.Īnother way to promote your account is to pay for it. This is where the $1.80 strategy comes in. One of the best ways is through organic reach. There are two ways to promote your Instagram page. If you want a more tactical overview, check out a blog post I wrote about this topic. People forget that great content is predicated on context. Everything you post has to be contextual to that platform.
Just think about it, you wouldn’t post something for LinkedIn on TikTok. If Content Is King, Context is CountryĪs important as content is, context is even more important. Something to keep in mind, don’t worry if the content is “good” or not. Once you have that down, you’re ready to post. A good way to do that is to follow the 79/21 rule and look at how your community behaves on other platforms. Your content should be relevant and consistent. Content, Content, Content (that’s relevant and consistent) It’s possible to get away with being inauthentic for a while, but it’s no fun, and you could lose the community you’ve built. Your content should be about what you want, and you should be honest about your experiences and expertise.
Personally, I don’t go into convos where I feel like I don’t know what I’m talking about or I don’t want to share with the world. There are people who don’t even do social media because they say ‘Gary, I don’t want my business out there’–okay, so don’t. What I think many people are missing is, you don’t have to be in every conversation. Be authentic and real in categories you’re willing to be authentic and real in. I’ve spoken it about it a few times, but to summarize everything: don’t put on a show. They can also help you identify communities and gain insights into the behaviors of that audience. The last piece is important because hashtags can help you narrow down your audience. What is your brand, who do you represent? Study the slang they use, their style, and (of course) the hashtags they use. Start with the macro, the basic psychology of your target audience, then add layers. Now that you have a strategy in place, it’s time to think about who you want to target. Rather, they should be small drops you make into each “bucket” of karma, community, and your own personal brand.
02 cents, on 9 posts for 10 hashtags–that’ll add up to $1.80. If you leave thoughtful comments, aka your. To summarize, this is all about finding hashtags/content that’s relevant to your business, and commenting on that content. I’ve written about this, in depth, a few years back.
#How to get more instagram followers how to#
Keep reading to learn how to navigate this social media platform–and how to get more followers. It’s a source of great learnings and offers an immense opportunity to build community and legacy, both for an individual’s personal brand and a large company. It’s one of the largest social media platforms to date. With this in mind, it is so necessary for brands and marketers to understand Instagram. If “media” is the content and the culture we all consume, then “social” is community it’s connections and insight. Why? Because there is no “social media” anymore, there’s just “media” and social is a part of that. On Instagram, on TikTok, wherever we know it’s important to understand social media. I know a lot of people who follow me would like more followers.
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